27 May The Reality Of VR Is No Longer In The Future
Virtual Reality was once the sole remit of futuristic science-fiction movies, and generally not the good ones either. Though viewed as “just around the corner” as far back as the 1970s, virtual reality never ended up taking off due to technological limitations and high costs. So the idea just kind of faded away from the public conscience, like jetpacks and travelling at warp-speed. Some intrepid scientists, however, kept the dream alive and since 2014, with Facebook’s purchase of the VR development company Oculus VR for $2 billion, there has been a veritable flood of consumer focused virtual reality devices.
There have also been simultaneous forays into the market by Sony, with its Playstation VR headset for the Playstation 4, and also HTC with the multi-award winning and highly anticipated HTC Vive. The virtual reality product which has really brought VR and its applications into the mainstream however is Google’s Cardboard.
Available for as little as $15, (though Google also gives detailed instructions on building your own for free), Cardboard is a virtual piece of genius from Google. It is the perfect tester and jump-start for a market which could become massive. By providing virtual reality technology for as little as possible it enables Google to gather a huge amount of feedback on customer preferences to hone future products. It also encourages app developers to start designing and creating VR and VR-compatible apps for a market that basically didn’t exist a couple of years ago.
The potential for app development for virtual reality is limitless as users virtually enter into a different world. Thus the range of possibilities this creates for business, medicine, education and gaming is quite amazing. The time is perfect for any firm looking to delve into the nascent field of development that is the universe of virtual reality.
Imagine being able to bring a client on a tour of a virtually designed house from your offices, or allow them to test drive a new vehicle through the south of France while sitting in the showroom. For medicine, specialists will be able to conduct surgery remotely and in education students will be able to immerse themselves in a classroom environment from thousands of miles away. It is probably in gaming and entertainment, however, that people will most be looking forward to the increase in virtual reality apps. Users will be able to take to the sports field alongside their heroes, go to war on alien planets or go to the concerts of their favourite bands or even artists who have passed away.
At T2 we are very excited to be entering into VR app development with our clients, we feel our expertise and passion for app creation will be perfectly suited to the fast-paced and immersive elements of the growing virtual reality marketplace. To this end we are inviting everyone to take a journey with us to the world of virtual reality, where we can make whatever we want happen.