What can I do to improve my Google presence?
Google as a platform contains practical tools when applied appropriately can yield significant results for businesses. These tools are widely available and free to use. Google’s range of tools include Webmasters, Google Analytics, AdWords, Local Business, Google+, YouTube etc. During that course, you will learn how establish your Google presence, how to monitor your performance and how to explore your business opportunities. Google is constantly evolving, but once the basic structure was set properly, you can easily adopt to the latest requirements.
When, where and how much!
When: 1st – 2nd June
Where: T2, The Waterfront, Mill Lane, Carlow
Cost: €350 per delegate
Availability: Only a few seats remaining
T2 are an accredited and qualified Google partner
What am I going to learn from T2?
Introduction to web traffic:
Understanding traffic sources, their importance and how to use available tools to improve your online business visibility.
Search engines explained (Google / Bing / Yahoo):
Introduction to the Google world and how it is built. The most precious real estate elements of SERP explained and what you can do to maximize your visibility.
How to get your business visible on the search engine results pages through organic (non-paid) optimisation:
Search engine optimization or SEO in short, is a set of rules that can be followed by you to optimize your website for search engines and thus improve search engine rankings.
Google Adwords (paid Google advertising):
Google AdWords can make a company more successful in just a short amount of time if implemented correctly. Google AdWords allows you to focus on people who are searching for what you have to offer.
How to monitor your website performance:
Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality.