Smooch

Dairglen have been supplying retailers with real dairy ice cream since 1991.

In 2005 Dairyglen launched the Smooch ice cream brand to retailers and has since become the No. 1 Soft Serve Ice Cream solution in Ireland today.

The Challenge:

Smooch needed a digital partner that could help portray the brand accurately online.

The Solution:

T2 developed the new website paying careful attention to enhancing the Smooch brand. The website is designed to be playful and interesting, wetting peoples appetite for a soft serve, whilst also assisting browsers to find their nearest store.

T2 are also helping Smooch shape their multichannel strategy to be a unique, rich and interactive online brand experience.

The Results:

Philip Delaney, CEO Dairyglen, explains: “As part of our wider brand strategy, Smooch needed to update their online brand image to be more reflective of our offline product and ethos.

As the No. 1 Soft Serve Ice Cream solution in Ireland, Smooch needed to partner with a digital agency that could work closely with us in order to implement an online presence that captured the attention of our core consumer audience – and which also reflected our product offering to the retail market. T2 did just this – through close consultation and regular reviews they gained an understanding of our business objectives, the wider market and user demographics, culminating in the production of both a website and wider digital strategy that aimed to drive increased awareness and ultimately sales in both the consumer and retail environments.

I would have no hesitation in recommending T2 – I have found them to be professional, friendly, methodical and eager to see the Smooch brand succeed.”