JJ Kavanagh

Established in 1919 JJ Kavanagh is one of Ireland’s largest privately owned coach companies. JJ Kavanagh’s mission is to provide customers with the highest level of comfort, service, quality and safety. JJ Kavanagh runs 180 services per day and carries 1.7 million passengers a year.

The Challenge:

As a leading provider of bus services in Ireland, JJ Kavanagh wanted to create an online presence to improve the overall customer experience and provide up to date travel information.

The Solution:

Our Design solution included implementing the following elements:

• Extensive research on the target audience, competitors & keyword research.
• New contemporary user led design
• Key categories of information most useful to users prioritised through strong Calls to Action and simplified navigation
• Introduction of CMS to keep up fresh content such as blogs, images etc.
• Responsive design to cater for mobile audience which was previously not catered for
• Introduction of new online journey planner and ticket booking engine for core routes to ensure customer satisfaction was enhanced
• Created strong graphics for Social Media campaigns to revitalise JJ Kavanagh brand image and reputation
• Tailored reporting to show user journeys, interactions and drop-off to inform and direct iterative design updates

The Results:

Online ticket sales have been grown from 0 to 15% of turnover.

Website traffic has doubled within months of launching the new site.

Laura Kavanagh, Head of Marketing, JJ Kavanagh explains: “T2’s partnership model worked really well for JJ Kavanagh as we worked with an agency that had our long term success at heart”