Easytrip

Founded in 2008 Easytrip is a merger between Etrip and Eazypass.

Easytrips mission and message is to provide their customers with tolling and parking solutions that are both hassle free, convenient and cost effective.

The Challenge:

Easytrip’s website had mushroomed over a number of years as the business evolved. The site became large, with sections bolted on over the years. As a knock on effect, the site became difficult to maintain, sluggish and ultimately giving a poor user experience.

The management at Easytrip were cautious when it came to choosing their digital partner. They were keen to work with a company that had strategic intent to the fore, but also the skillset to implement behind the scenes.

The Solution:

T2 were tasked with building Easytrip’s client centric ethos online, whilst increasing their brand visibility and ultimately sales. After initial discovery meetings, a dual approach was decided upon. Fix some issues urgently on the existing site whilst starting the process of designing a new one.

Activities included:

• Initial usability surveys
• SEO audits, keyword research and competitor analysis
• Implementing critical items on the existing site
• Planning the new Easytrip site e.g. heat maps of the existing site, analytics, keyword research, competitor analysis, client research, personas/profiling and client market knowledge
• Recommended architecture of the new site and wireframes mapped the key user journeys
• Drafted concept designs and tweaked according to feedback
• Carefully planned the launch of the new site through our 50 point go live checklist
• Extensive SEO strategy and implementation to ensure the new site increased visibility
• Implemented a PPC campaign to guarantee visibility and build brand awareness

The Results:

“We found T2 excellent to deal with and look forward to a continuing relationship. From the off they quickly understood our goals, put forward the appropriate digital strategy and set about implementation. We were impressed with their flexible and collaborative/partnering approach to digital marketing. Now that we have launched a new site we know we’re in good hands as T2 continue to monitor and tweak the site with a long term view in mind, of increased web conversions.”

Amanda Kelly, Marketing Manager