Founded in 2008 Easytrip is a merger between Etrip and Eazypass.
Easytrips mission and message is to provide their customers with tolling and parking solutions that are both hassle free, convenient and cost effective.
Easytrip’s website had mushroomed over a number of years as the business evolved. The site became large, with sections bolted on over the years. As a knock on effect, the site became difficult to maintain, sluggish and ultimately giving a poor user experience.
The management at Easytrip were cautious when it came to choosing their digital partner. They were keen to work with a company that had strategic intent to the fore, but also the skillset to implement behind the scenes.
T2 were tasked with building Easytrip’s client centric ethos online, whilst increasing their brand visibility and ultimately sales. After initial discovery meetings, a dual approach was decided upon. Fix some issues urgently on the existing site whilst starting the process of designing a new one.
“We found T2 excellent to deal with and look forward to a continuing relationship. From the off they quickly understood our goals, put forward the appropriate digital strategy and set about implementation. We were impressed with their flexible and collaborative/partnering approach to digital marketing. Now that we have launched a new site we know we’re in good hands as T2 continue to monitor and tweak the site with a long term view in mind, of increased web conversions.”
Amanda Kelly, Marketing Manager