services < web development >
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WEB DEVELOPMENT
T2 approach web design and development as one component of an overall web strategy. We break down the web design and development aspects into a number of key areas as follows:
Pre-Consultancy Phase
T2 would undertake a detailed, strategic plan to provide a platform to ensure that our customers can use the internet as a key sales and marketing tool in the promotion of their domestic and/or international business.
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Understand the business goals for the internet component of the marketing and sales strategy
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Research competitive and complimentary industries
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Review the current website and analyse existing data feeds
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Review adwords campaigns that may have been carried out in the past
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Advise on the different target audiences that the client hopes to reach
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Examine whether social media is relevant or not to business goals
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Suggest on any required ‘reworking’ of the existing site
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Examine the requirement for and components of a CMS system
Web Strategy with Key Performance Indicators
Arising from the pre-consultancy investigation the strategic intent will focus on a number of key areas:
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Development of an effective Project Management module to carry out any rework, redesign or inclusion of a CMS system
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Development of an online marketing strategy which sets out to position and target its audience. Once the site has been properly constructed the overview would be to examine how best to promote it. This could include both online and offline mediums and might involve search engine optimisation methods. An online marketing plan might be agreed and documented
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Establishment of KPI’s during the strategic process to ensure that T2 have a constant measure against predefined targets as the project unfolds
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Training and education of our customers staff to manage campaigns, obtain activity levels on the site, use CMS systems and utilise online marketing tools
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Implementation and Creation of Resource Plan
T2 have extensive experience of carrying out Audits to ensure that the site is optimised for current and future client requirements. We would normally plan to examine a host of key areas which include:
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Hardware Infrastructure
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Accessibility and Usability
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Design
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Brand identification
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Legal liabilities
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Requirements to integrate to other systems
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Mobile readiness of the website
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CMS requirements
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Embedded metrics to measure performance
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Ensure consistent quality presence across all web mediums
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Development of a comprehensive task list with resource allocation
Implementation of Strategic Intent
Once the pre-consultative process, documentation and audit elements are completed T2 would then implement agreed components of the strategy.
The key components for T2 will be:
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Prepare a number of designs for the web development rework or CMS development that has arisen in the previous stages of investigation
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Prepare and agree with the client the content structures of the website
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Agree a project plan with the customer to ensure that sufficient resources are allocated and to prepare a critical path of key tasks
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Identify the areas of training required by the client in the short, medium and long term
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Implement an element of online marketing based on KPI’s as agreed in the strategy document
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For more information on our web development contact us today.
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